Friday, March 31, 2023

EXPONENT MAGAZINE

Advertisement
ADVERTISEMENT
  • Home
  • World News

    Brazil: President Lula Signs National Orisa Day.

    The Briefing: Guns Don’t Belong At Polling Locations.—Michael Waldman.

    The Briefing: Guns Don’t Belong At Polling Locations.—Michael Waldman.

    Buhari Addresses UNGA, Calls For Debt Cancellation.

    Buhari Addresses UNGA, Calls For Debt Cancellation.

    List of The Past British Monarchs Before Queen Elizabeth II

    Queen Elizabeth’s Coffin Arrived W/Minster For Funeral.

    Queen Elizabeth II, the UK’s longest-serving monarch is dead.

    Queen Elizabeth II, the UK’s longest-serving monarch is dead.

    NEDERLANDS: No Media Outlet focussing on about 200,000 Evangelical Christians Groups

    NEDERLANDS: No Media Outlet focussing on about 200,000 Evangelical Christians Groups

  • Politics

    ONDO: APBN CONGRATULATES ASSEMBLY MEMBERS-ELECT.

    WE WILL DEVELOP HYDRO ELECTRICITY—Tinubu

    DEBUNKING GOV AKEREDOLU’S LIES ON TINUBU’S VICTORY IN ONDO STATE–Dr Akeredolu

    Ilaje/Ese-Odo 2023: Our Collective Victory Won’t Be Taken For Granted-Ojogo  

    I dumped The APC After The Party’s Primary was Marred with egregious irregularities.

    2023: Six PDP chieftains drag IGP, three others to court for human rights violations

    Monarch Sets Agenda For Tinubu.

    Trending Tags

  • Business

    Please don’t joke with the link below as you can earn money. It doesn’t cost you any money before you can earn money. It is just a networking marking. https://moneyeasily-tjz.buzz/38861479731410

    GOVERNOR DEMANDS CASH FROM CBN OFFICE IN OGUN

    GOVERNOR DEMANDS CASH FROM CBN OFFICE IN OGUN

    EFCC Arrests Abuja Bank Manager For Hoarding N29m notes.

    EFCC Arrests Abuja Bank Manager For Hoarding N29m notes.

    New Naira Notes: Nigerians Experience Long Queue At ATM Points

    New Naira Notes: Nigerians Experience Long Queue At ATM Points

    BREAKING: Emefiele Gets 72-Hour Ultimatum To Resign Or Be Sacked By Buhari.

    Breaking: CBN Gov. Extends Deadline for Old Naira Notes.

    CBN domestic card scheme begins today.

    CBN domestic card scheme begins today.

    Trending Tags

  • Entertainment
    PAPA AJASCO: Veteran Nollywood actor, Femi Ogunrombi is dead

    PAPA AJASCO: Veteran Nollywood actor, Femi Ogunrombi is dead

    Ekiti: Herbalist Dies Of Thunderbolt After Sex With Pastor’s Wife.

    Ekiti: Herbalist Dies Of Thunderbolt After Sex With Pastor’s Wife.

    Barr. Adu  Bags Oil Africa Leadership Award.

    Barr. Adu Bags Oil Africa Leadership Award.

    Police Arrest Hotelier, over false Alarm in Ondo.

    Police Arrest Hotelier, over false Alarm in Ondo.

    Jekardah Nightlife Offers Many Hotspots for People with Alternative Lifestyles

    Instagram Is Testing Photo Albums, Because Nothing Is Sacred Anymore

    Trending Tags

  • Sports
    Olamide : WE ARE HAPPY FOR SUPPORTING TENIS IN ONDO.

    Olamide : WE ARE HAPPY FOR SUPPORTING TENIS IN ONDO.

    BETTY AKEREDOLU HOLD THE RACKETS FOR CHILDREN

    BETTY AKEREDOLU HOLD THE RACKETS FOR CHILDREN

    Chinese ‘Rooftopper’ Films His Own Death During Skyscraper Stunt

    Indonesia’s Largest Fleet of Taxis Teams Up To Beat Ride-Hailing Apps

    Nike Invented Self-Lacing Sneakers Because the Future Is Now

    This Easy Cardio Swap Will Help You Train for A Half Marathon

    Trending Tags

  • ABOUT US
  • BUY e-MAGAZINE
  • CONTACT US
  • DONATE FOR US
No Result
View All Result
  • Home
  • World News

    Brazil: President Lula Signs National Orisa Day.

    The Briefing: Guns Don’t Belong At Polling Locations.—Michael Waldman.

    The Briefing: Guns Don’t Belong At Polling Locations.—Michael Waldman.

    Buhari Addresses UNGA, Calls For Debt Cancellation.

    Buhari Addresses UNGA, Calls For Debt Cancellation.

    List of The Past British Monarchs Before Queen Elizabeth II

    Queen Elizabeth’s Coffin Arrived W/Minster For Funeral.

    Queen Elizabeth II, the UK’s longest-serving monarch is dead.

    Queen Elizabeth II, the UK’s longest-serving monarch is dead.

    NEDERLANDS: No Media Outlet focussing on about 200,000 Evangelical Christians Groups

    NEDERLANDS: No Media Outlet focussing on about 200,000 Evangelical Christians Groups

  • Politics

    ONDO: APBN CONGRATULATES ASSEMBLY MEMBERS-ELECT.

    WE WILL DEVELOP HYDRO ELECTRICITY—Tinubu

    DEBUNKING GOV AKEREDOLU’S LIES ON TINUBU’S VICTORY IN ONDO STATE–Dr Akeredolu

    Ilaje/Ese-Odo 2023: Our Collective Victory Won’t Be Taken For Granted-Ojogo  

    I dumped The APC After The Party’s Primary was Marred with egregious irregularities.

    2023: Six PDP chieftains drag IGP, three others to court for human rights violations

    Monarch Sets Agenda For Tinubu.

    Trending Tags

  • Business

    Please don’t joke with the link below as you can earn money. It doesn’t cost you any money before you can earn money. It is just a networking marking. https://moneyeasily-tjz.buzz/38861479731410

    GOVERNOR DEMANDS CASH FROM CBN OFFICE IN OGUN

    GOVERNOR DEMANDS CASH FROM CBN OFFICE IN OGUN

    EFCC Arrests Abuja Bank Manager For Hoarding N29m notes.

    EFCC Arrests Abuja Bank Manager For Hoarding N29m notes.

    New Naira Notes: Nigerians Experience Long Queue At ATM Points

    New Naira Notes: Nigerians Experience Long Queue At ATM Points

    BREAKING: Emefiele Gets 72-Hour Ultimatum To Resign Or Be Sacked By Buhari.

    Breaking: CBN Gov. Extends Deadline for Old Naira Notes.

    CBN domestic card scheme begins today.

    CBN domestic card scheme begins today.

    Trending Tags

  • Entertainment
    PAPA AJASCO: Veteran Nollywood actor, Femi Ogunrombi is dead

    PAPA AJASCO: Veteran Nollywood actor, Femi Ogunrombi is dead

    Ekiti: Herbalist Dies Of Thunderbolt After Sex With Pastor’s Wife.

    Ekiti: Herbalist Dies Of Thunderbolt After Sex With Pastor’s Wife.

    Barr. Adu  Bags Oil Africa Leadership Award.

    Barr. Adu Bags Oil Africa Leadership Award.

    Police Arrest Hotelier, over false Alarm in Ondo.

    Police Arrest Hotelier, over false Alarm in Ondo.

    Jekardah Nightlife Offers Many Hotspots for People with Alternative Lifestyles

    Instagram Is Testing Photo Albums, Because Nothing Is Sacred Anymore

    Trending Tags

  • Sports
    Olamide : WE ARE HAPPY FOR SUPPORTING TENIS IN ONDO.

    Olamide : WE ARE HAPPY FOR SUPPORTING TENIS IN ONDO.

    BETTY AKEREDOLU HOLD THE RACKETS FOR CHILDREN

    BETTY AKEREDOLU HOLD THE RACKETS FOR CHILDREN

    Chinese ‘Rooftopper’ Films His Own Death During Skyscraper Stunt

    Indonesia’s Largest Fleet of Taxis Teams Up To Beat Ride-Hailing Apps

    Nike Invented Self-Lacing Sneakers Because the Future Is Now

    This Easy Cardio Swap Will Help You Train for A Half Marathon

    Trending Tags

  • ABOUT US
  • BUY e-MAGAZINE
  • CONTACT US
  • DONATE FOR US
No Result
View All Result

EXPONENT MAGAZINE

No Result
View All Result
Home Religion

NEDERLANDS: No Media Outlet focussing on about 200,000 Evangelical Christians Groups

ADVERTISE YOUR BUSINESS HERE !

Admin by Admin
September 8, 2022
in Religion, World News
0
NEDERLANDS: No Media Outlet focussing on about 200,000 Evangelical Christians Groups
585
SHARES
3.3k
VIEWS
ADVERTISEMENT

 

 

 

You might also like

47 Bible Verses About Prostitution.

HURIWA Slams Christian Leaders Over Killing Of Catholic Priest, Abduction Of 35 Katsina Christians.

Brazil: President Lula Signs National Orisa Day.

NEDERLANDS: No Media outlet focussing on about 200,000 Evangelical Christians Groups

Nederlands Dagblad is a national news outlet with Christian roots in the Netherlands, writing about Protestant and Catholic news. But in the Netherlands, there is also an evangelical group of Christians – about 200,000 of them – with no media outlet focussing on this group. ND saw an opportunity, and jumped right in: in the fall of 2021 it started to create content about and for Dutch evangelicals.
Publisher bio: Founded in 1944, Nederlands Dagblad is a national newspaper. It has a Reformed Protestant background but today, ND is a broad Christian newspaper. Located in Amersfoort, it is one of three independent newspapers in the country, owned by a Dutch company.
ND focuses on general news (domestic and international) and analyses current affairs from a Christian point of view. It also writes about politics, economics, art, culture, human rights and climate change. In 1996 it became the first Dutch newspaper with a website, and in 2011 it was the first daily newspaper in the Netherlands to implement a paywall.

The newspaper has about 45 reporters and a number of freelancers, who write stories for 25,000 subscribers: 14,000 for the printed newspaper, 4,000 digital only and 7,000 hybrids. ND’s daily newsletter has more than 50,000 readers, and 85,000 people receive its weekly newsletter.
By Robin van Deutekom, Ambassador for the Online Team, and Marina de Haan, Journalist
Challenge: Increasing the subscriber base by targeting evangelicals
Dutch evangelicals are not the same as American evangelicals. Our evangelicals are mainly leftist when it comes to politics. They are regular churchgoers, believe in a personal God, and they are big fans of prayer. They are also open to miracles, the supernatural and apply their beliefs in their daily lives. And although our newspaper is aimed at Christian audiences, we realised that many of the 200,000 Dutch evangelicals aren’t reading us yet.
The challenge we address through Table Stakes Europe (TSE) is to accelerate the number of new Dutch evangelical subscribers by at least 50 percent. They are a new audience to us: we are getting to know them, and we are working passionately to create content that fits their lifestyle.
More broadly, TSE helped improve the way we organise digital work in the whole newsroom. Not just for our target audience, but for additional target audiences we will launch in the (near) future. Hopefully TSE will give every editor a strong yet gentle push towards digital transformation. Paper is expensive, and to survive as a newspaper (or better, a “journalistic entity”) our digital subscriptions need to increase.
Our TSE team consists of five colleagues, who work closely together in different departments: Dick Schinkelshoek (Team Leader, Religion Desk), Robin van Deutekom (Ambassador for the Online Team), Johan Wondergem (Marketing Manager), Rinder Sekeris (Director-Publisher) and Marina de Haan (Journalist).
Decisions: Introducing new content types, data-sharing in the newsroom
We started by hiring a reporter to write specifically about evangelicals in the Netherlands. Marina is part of a well-known evangelical church in the country, she understands the community, and has a large network. One story at a time we made our current readers familiar with evangelicals.
Since the fall of 2021 we have been consistently writing all kinds of (news) articles, interviews and analysis for this audience segment, as well as starting a dedicated newsletter. That’s an early win. Just like a new series of stories: in February we started a new weekly interview series, called “Out of the depth,” where people share their struggles with (mental) health and their faith. The series is recognisable, almost all articles pop up in the most-read lists, and are made premium (only available to subscribers). The articles generate new readers for our newsletter, but not many new paying subscribers.
Another early win is that our online editor Robin had one-on-ones with every journalist to talk about the use of data. All journalists and editors receive a regular report of their articles’ CPIs (an index measuring a story’s performance, consisting of Exposure, Engagement and Loyalty). We are conducting detailed surveys to find out how they use these reports and – more importantly – what they think of them. We are absolutely confident that editors will use the reports more frequently when the data get a “human-like” translation – which means that we are experimenting with the framing of the numbers.
But the most important questions concern the psychological side of data: What are your thoughts and concerns about using data on a daily basis? Are you willing to let the numbers influence your decision making processes?
All of this has received a huge boost since the ending of pandemic restrictions. More people work in the office now. The online team is always there, and it is purposely positioned in the middle of our newsroom. This team has made it a habit to discuss headline writing out loud, which means that everybody in the newsroom is getting familiar with (at least snippets) of the attention and thought processes that go into thinking “digital first.”
Until August 2022 our digital team didn’t have an editor. Now that we do, the voice of the online team will be of equal importance in editorial meetings, which is an important win.
All of these steps contribute to a newsroom-wide understanding of why we use TSE for our evangelical audience. During the TSE-year, this has led to a steady growth of curiosity and enthusiasm among team leaders and editors – and a lot of them can’t wait to use the approach themselves.

What was challenging – But to be frank, during this process, we didn’t stop doing… well… anything, as we have so far focused on other aspects of the TSE process. But as of October 2022 we will have a small team specifically dedicated to digital transformation, consisting of two innovation managers and a data analyst.
We also found out that the “fear of blank pages” – the fear that there will not be enough content in the print paper – is very real and, above all, has a paralysing effect on any journalist who wants to work digital first. The print editors have the power, because they’ve always had the power. Currently, most of our articles are still written for print first.

Outcome: Audience-focused stories performing well online
Our TSE-goal is to increase the influx of new evangelical readers (500 new subscribers from this group in 2021, and the goal for 2022 is 750). In the second quarter of the year, our evangelical subscriptions were up by 63 percent.
One action that helped with this was the stand we had during the Pentecost weekend at the largest Christian conference in the Netherlands. This was a four-day festival with approximately 60,000 visitors a day. At the stand, we had our own programme with interviews with special guests, workshops and a live podcast recording. We tried to get email addresses for our recently launched evangelical newsletter, but that didn’t go as expected. Not at all. So we changed to selling subscriptions. That resulted in 250 new subscribers (33 percent of our goal for the year) at the conference. Our total number of evangelical subscribers is now at 475.
Our evangelical newsletter started with a dozen readers, and now we have 114 readers who receive the biweekly newsletter, created by Marina with a personal touch and her recommendations. We aim to have 1,000 readers by the end of the year.
Loyal and new readers respond very well to the evangelical stories on our website. They have the highest CPI of all the different sections, and also the “most article reads” of all the sections. This fall we aim to increase evangelical subscribers further to 75 percent of our goal

Share this post:

  • WhatsApp
  • Email
  • Telegram
  • Tweet
  • Print

Related

Previous Post

Court Bar ONDO Assembly from declaring Lawmaker’s Seat vacant.

Next Post

Queen Elizabeth II, the UK’s longest-serving monarch is dead.

Admin

Admin

Related Posts

47 Bible Verses About Prostitution.
Religion

47 Bible Verses About Prostitution.

by Admin
February 19, 2023
HURIWA Slams Christian Leaders Over Killing Of Catholic Priest, Abduction Of 35 Katsina Christians.
Local News

HURIWA Slams Christian Leaders Over Killing Of Catholic Priest, Abduction Of 35 Katsina Christians.

by Admin
January 15, 2023
World News

Brazil: President Lula Signs National Orisa Day.

by Admin
January 9, 2023
I AM A SURVIVOR—-Pst E.A. Adeboye
Religion

I AM A SURVIVOR—-Pst E.A. Adeboye

by Admin
January 2, 2023
CLERIC DESCRIBES DEATH AS VEHICLE
Fashion & Lifestyles

CLERIC DESCRIBES DEATH AS VEHICLE

by Admin
December 21, 2022
Next Post
Queen Elizabeth II, the UK’s longest-serving monarch is dead.

Queen Elizabeth II, the UK’s longest-serving monarch is dead.

Comment on this post Cancel reply

ADVERTISEMENT

Recommended

Monarch Sets Agenda For Tinubu.

March 21, 2023
Our Unitary Policing System Has Failed–Akeredolu.

PRESS STATEMENT: GARBA SHEHU ELECTED HIMSELF AS THE SPOKE PERSON FOR THE KASTINA STATE GOV– AKEREDOLU..

September 29, 2022

Don't miss it

Local News

ONDO: APBN CONGRATULATES ASSEMBLY MEMBERS-ELECT.

March 30, 2023
Another Contractors Takes Over Akure-Ado Ekiti Road..
Local News

Another Contractors Takes Over Akure-Ado Ekiti Road..

March 30, 2023
Education

Cultural Heritage Day: Schools Celebrates This Year 2022 Events.

March 29, 2023
WE WILL DEVELOP HYDRO ELECTRICITY—Tinubu
Opinion

DEBUNKING GOV AKEREDOLU’S LIES ON TINUBU’S VICTORY IN ONDO STATE–Dr Akeredolu

March 29, 2023
Bereaved Father Injures Doctor and Nurse in Hospital in Ondo.
Crime

Bereaved Father Injures Doctor and Nurse in Hospital in Ondo.

March 28, 2023
Uncategorized

2023 Election: Hon. Akinjo Out Donald Ojogo in

March 26, 2023
EXPONENT MAGAZINES NEWS

EERC

News publication, Entertainment, Public Relatons Consultancy, Magazine Production and Journalism Service

Categories

  • Business
  • Crime
  • Education
  • Entertainment
  • Fashion & Lifestyles
  • Health
  • Local News
  • Opinion
  • Politics
  • Religion
  • Security
  • Sports
  • Uncategorized
  • World News
September 2022
M T W T F S S
 1234
567891011
12131415161718
19202122232425
2627282930  
« Aug   Oct »

Recent News

ONDO: APBN CONGRATULATES ASSEMBLY MEMBERS-ELECT.

March 30, 2023
Another Contractors Takes Over Akure-Ado Ekiti Road..

Another Contractors Takes Over Akure-Ado Ekiti Road..

March 30, 2023

© 2022 EXPONENT MAGAZINE NEWS - A Production of EWI EXPONENT RENDITION COOMUNICATION - EERC
Developed by KEEMBEST SOFTWARE SOLUTIONS LIMITED.

No Result
View All Result
  • Home
  • World News
  • Politics
  • Business
  • Entertainment
  • Sports
  • ABOUT US
  • BUY e-MAGAZINE
  • CONTACT US
  • DONATE FOR US

© 2022 EXPONENT MAGAZINE NEWS - A Production of EWI EXPONENT RENDITION COOMUNICATION - EERC
Developed by KEEMBEST SOFTWARE SOLUTIONS LIMITED.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.